About this Policy

This Privacy Policy sets out when and why we collect personal information, how we use it and how we keep it secure.

We may collect, use and store your personal data, as described in this Privacy Policy. We will also explain at the point of data capture how your personal information will be used.

We will always comply with the General Data Protection Regulation (GDPR) when dealing with your personal data. Further details on the GDPR can be found at www.ico.gov.uk.

Who are we?

ACT Associates Ltd, the data controller of this website. We are a UK private limited company with company number 02606201.

Victoria House, 32 Lower High Street

Stourbridge, West Midlands


We can be contacted by phone (+44(0)1384 447915) or email (info@actassociates.co.uk)

What data we collect and why


Data Protection

Note: please be aware that we cannot guarantee that transferring information over the internet always be 100% secure.

How long do we keep your data?

Visitor tracking

Like almost all websites, we use Google Analytics (GA) to track how you interact with our website. This helps us understand how people find and use our website, allowing us to make changes to improve usability and user experience.

GA stores data such as your location, device, internet browser and operating system. This does not enable us to identify you personally.

Furthermore, GA record’s your device’s IP address. This could allow Google to personally identify you but we do not have access to this information.

You can disable cookies on your internet browser to stop GA from tracking your usage of this site.

We consider Google to be a third party data processor. See “Third Parties” section below.

Email newsletter

This website enables you to sign up to our email newsletter. Any details you submit will be forwarded to our own Customer Relationship Management (CRM) system and also MailChimp (who we use for email marketing services). If you choose to sign up to our email newsletter, your personal details will not be stored in a database on our own website or on any of our internal computer systems.

Your personal details will remain within MailChimp until you request removal from the newsletter. We provide unsubscribe links in every email newsletter than we send to you. You can also request that we remove you by contacting us.

If you would like your personal details to be removed from our own CRM system, please contact us.

We consider MailChimp to be a third party data processor. See “Third Parties” section below.

Contact forms

If you choose to contact us using any enquiry forms on our website, none of the data that you enter will be stored by this website. Instead, the data you enter will be sent to us in an email email over a secure mail server.

Our blog and news

Our blog and news pages allow you to leave comments on posts we have published. The name and email address you enter when leaving a comment will be saved to this website’s database as well as your computer’s IP address. This allows us to monitor and ban users who are misusing or spamming our blog’s comment system.

You are able to delete your own comments. If you would like us to delete the comment and any associated personal data, please contact us.

External websites and social networks

Our website, particularly our blog, may contain links to external websites including social networking websites which are not affiliated with or controlled by us. These external websites may collect your personal data and also use cookies. Examples include Facebook, Twitter and LinkedIn. We are not responsible for these external websites including their security and privacy of any information they collect. Please review the privacy policies of each external website you visit.

Additionally, our website may include social networking features such as Facebook “Like” or “Share” widgets. Plus, you may be given the option to register or login to our website or related services using your social media accounts. If you choose this option, we may receive and store personal information from that service which will enable you to log in and other information that you may choose to share.

If you don’t want your personal information shared between this website and your social media account, please do not connect your social account with this website.


This site uses cookies to monitor and analyse how you interact with our website. Cookies are small text files which are downloaded to your device when you use our website. Cookies are then sent back to our website on each visit you make to our website, or to another website that recognises that cookie.

Cookies are useful because they allow our website to recognise your device. This allows us to remember your preferences and tailor our website and other media to you.

You can disable cookies on your internet browser if required.

Server information

This website is hosted by CWCS within a UK data centre.

All traffic handled by this website is encrypted and delivered over HTTPS.

Third parties

We use third parties to provide services that are crucial to the management and growth of our business. These third parties process personal data on our behalf.

We have carefully selected these third parties.


Data breaches

We will report any unlawful data breach of our own data or our third party’s data to all relevant people and authorities within 72 hours of the breach.

Your rights

Under GDPR, you have to right to:

You are able to complain to the Information Commissioner if you feel we have unlawfully processed your personal data: https://ico.org.uk/concerns/

Updating your preferences

If at any time you would like to change how we are able to communicate with you please visit our preference centre which you will find a link to at the bottom of every marketing email we send to you. Alternatively you can contact us and we will be happy to discuss your current contact preferences and make any changes required.


If legislation is updated or we decide to change the providers of third party services, this privacy policy may change. It is not possible for us to notify all website users of all changes so we recommend that you occasionally check this page for updates.

Specific changes will be mentioned below this point.


Privacy policy implemented.

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